Images created by Bethany Birnie
Aveda relaunched their signature aroma lines Rosemary Mint and Shampure and needed to renew its audience’s excitement around these refreshed classics on social media.
I worked with my team and pushed a storyline that focused on the sensorial aspects of the two complimenting sensations – invigorating for Rosemary Mint and calming for Shampure. I created a mood board and shot list and sent it to our content partner Bethany Birnie who created content under the direction.
There was still one problem. There wasn’t a hero piece of content created for the new launch. With no budget and just my camera, I created a side set at a non-related photoshoot with models and I shot and edited the following content myself.
